Estimation of competitiveness of advertisement products of enterprise: methodological aspect
Authors
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Isaev A.A.
Vladivostok State University of Economics and Service
Vladivostok. Russia
Abstract
Determination of concept "Competitiveness of advertisement products of enterprise" offers. Maintenance of the methodological going opens up near the estimation of competitiveness of advertisement products of enterprise on the basis of emotional theory of sales. The indexes of quality of products of advertisement activity of enterprise are worked out.
Keywords: competitiveness, advertisement products, emotional theory of sales, indexes of quality of products of advertisement activity of enterprise.
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